ODIQ Insights: Taiwan’s Enduring Love Affair with Drama Series

ODIQ Insights explores key patterns and shifts in streaming and digital media through our proprietary data. This edition highlights Taiwan’s streaming landscape, where drama stands out as the leading series genre.

Source: AudienceIQ

Drama is the backbone of Taiwanese series viewing habits, accounting for 34% of total TV series consumption across platforms.

Source: AudienceIQ

On Netflix, this preference is similar, with 35% of the total time spent on Netflix series going to drama content. Trailing behind are Comedy (15%) and Crime (13%), rounding out the platform’s top three genres.

Source: AudienceIQ

AudienceIQ data highlights a clear hierarchy in Taiwan’s drama preferences. Korean dramas (K-dramas) dominate with 33% share, followed by Chinese dramas (C-dramas) at 26%, reflecting the enduring appeal of East Asian storytelling. Japanese (15%), U.S. (13%), and Taiwanese dramas (8%) make up the rest of the market, but their smaller shares confirm that K-dramas and C-dramas capture the majority of audience attention.

Competition Beyond DramasSource: AudienceIQ

Korean titles extend their dominance beyond the drama category. Among Taiwan’s top 10 Netflix series, K-dramas hold the top three spots. When Life Gives You Tangerines leads decisively, with viewers spending over 600,000 minutes—more than the combined time of the second- and third-ranked series. C-dramas also feature in the top 10, proving that while K-dramas set the benchmark, C-dramas remain a strong alternative. Outside dramas, Taiwanese audiences also show interest in science fiction, crime, and reality content, though Korean series continue to command the strongest pull.

Key Takeaways for the Industry