--- title: "ODIQ Insights: Taiwan’s Enduring Love Affair with Drama Series" description: OnDemandIQ partners with INTAGE to expand advanced streaming audience measurement into Japan and South Korea, delivering cross-device insights to optimize content strategies and boost engagement across Asia. image: https://ondemandiq.com/hubfs/Blog%20Post%203%20(1).svg --- In the competitive streaming landscape, understanding how viewers interact with your content is crucial for success. ... [Go Back Up](https://ondemandiq.com/odiqinsights/odiq-insights-taiwans-enduring-love-affair-with-drama-series#top) [Skip to Content](https://ondemandiq.com/odiqinsights/odiq-insights-taiwans-enduring-love-affair-with-drama-series#body) [![odiqlogo](https://ondemandiq.com/hubfs/For%20Mega%20Menu/odiqlogo3.svg "odiqlogo")](https://ondemandiq.com/homepage2) Toggle Menu - [About Us](https://ondemandiq.com/aboutus) - Suites of Solutions Toggle children for Suites of Solutions Main Menu (Press to Return) > Suites of Solutions - [Our Products](https://ondemandiq.com/en/ondemandiq-products) - [Audience Development Suite](https://ondemandiq.com/ondemandiq-audience-development-suite) - [Marketing Product Suite](https://ondemandiq.com/marketing-product-suite) - Our Process Toggle children for Our Process Main Menu (Press to Return) > Our Process - [What We Track](https://ondemandiq.com/what-we-track-in-the-digital-consumers) - [Connecting with Digital Users](https://ondemandiq.com/how-we-connect-with-digital-users) - [Eight Asian Markets We Serve](https://ondemandiq.com/ondemandiq-asian-market) - [Insights](https://ondemandiq.com/odiqinsights) - [Get Started](https://sa52c.share.hsforms.com/2Ky-uZOUfQheHffdIil3c5w) # ODIQ Insights: Taiwan’s Enduring Love Affair with Drama Series Aug 27, 2025 4:23:18 PM [OnDemandIQ](https://ondemandiq.com/odiqinsights/author/ondemandiq) 3 min read ![](https://ondemandiq.com/hubfs/Blog%20Post%203%20(1).svg) [mailto:?subject=ODIQ%20Insights%3A%20Taiwan%E2%80%99s%20Enduring%20Love%20Affair%20with%20Drama%20Series&body=https%3A%2F%2Fondemandiq.com%2Fodiqinsights%2Fodiq-insights-taiwans-enduring-love-affair-with-drama-series](mailto:?subject=ODIQ%20Insights%3A%20Taiwan%E2%80%99s%20Enduring%20Love%20Affair%20with%20Drama%20Series&body=https%3A%2F%2Fondemandiq.com%2Fodiqinsights%2Fodiq-insights-taiwans-enduring-love-affair-with-drama-series) ODIQ Insights explores key patterns and shifts in streaming and digital media through our proprietary data. This edition highlights Taiwan’s streaming landscape, where drama stands out as the leading series genre. ![Q2 2025 Taiwan Overall Genre Series Consumption (1)](https://ondemandiq.com/hubfs/Q2%202025%20Taiwan%20Overall%20Genre%20Series%20Consumption%20(1).svg) *Source: AudienceIQ* Drama is the backbone of Taiwanese series viewing habits, accounting for **34% of total TV series consumption** across platforms. ![Q2 2025 Taiwan Netflix Series Consumption](https://ondemandiq.com/hubfs/Q2%202025%20Taiwan%20Netflix%20Series%20Consumption.svg)*Source: AudienceIQ* On Netflix, this preference is similar, with **35% of the total time spent on Netflix series going to drama content**. Trailing behind are **Comedy (15%)** and **Crime (13%)**, rounding out the platform’s top three genres. ![INDONESIA STUDIO SHARE OF HOURS (MARCH 2025) (2)](https://ondemandiq.com/hubfs/INDONESIA%20STUDIO%20SHARE%20OF%20HOURS%20(MARCH%202025)%20(2).svg)*Source: AudienceIQ* AudienceIQ data highlights a clear hierarchy in Taiwan’s drama preferences. Korean dramas (K-dramas) dominate with **33% share**, followed by Chinese dramas (C-dramas) at **26%**, reflecting the enduring appeal of East Asian storytelling. Japanese (15%), U.S. (13%), and Taiwanese dramas (8%) make up the rest of the market, but their smaller shares confirm that K-dramas and C-dramas capture the majority of audience attention. ## Competition Beyond Dramas![Q2 2025 Top 10 Taiwan Netflix Series Titles by Time Spent](https://ondemandiq.com/hubfs/Q2%202025%20Top%2010%20Taiwan%20Netflix%20Series%20Titles%20by%20Time%20Spent.svg)*Source: AudienceIQ* Korean titles extend their dominance beyond the drama category. Among Taiwan’s top 10 Netflix series, K-dramas hold the top three spots. *When Life Gives You Tangerines* leads decisively, with viewers spending **over 600,000 minutes**—more than the combined time of the second- and third-ranked series. C-dramas also feature in the top 10, proving that while K-dramas set the benchmark, C-dramas remain a strong alternative. Outside dramas, Taiwanese audiences also show interest in **science fiction, crime, and reality content**, though Korean series continue to command the strongest pull. ## Key Takeaways for the Industry For distributors: K-dramas remain the most reliable gateway to Taiwan’s mainstream audience. Prioritizing them is a proven strategy, but exploring genres like sci-fi, crime, and reality could uncover new opportunities. For content creators beyond K-drama: Analyze the storytelling and marketing strategies that make K-dramas resonate. Borrowing these elements—or blending them with genres like sci-fi or crime—may broaden appeal and attract Taiwanese viewers.   ![](https://ondemandiq.com/hs-fs/hubfs/ondemandiq_logo.jpg?width=116&height=116&name=ondemandiq_logo.jpg) ## OnDemandIQ Your Lens into the Digital Consumer [mailto:info@ondemandiq.com](mailto:info@ondemandiq.com) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "OnDemandIQ", "url" : "https://ondemandiq.com/odiqinsights/author/ondemandiq" }, "dateModified" : "2025-10-17T17:27:19.731Z", "datePublished" : "2025-08-27T20:23:18.000Z", "headline" : "ODIQ Insights: Taiwan’s Enduring Love Affair with Drama Series", "image" : [ "https://ondemandiq.com/hubfs/Blog%20Post%203%20(1).svg" ], "mainEntityOfPage" : { "@id" : "https://ondemandiq.com/odiqinsights/odiq-insights-taiwans-enduring-love-affair-with-drama-series", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://ondemandiq.com/hubfs/ODIQ%20LOGO.png" }, "name" : "On Demand IQ Pte Ltd" } } ```