--- title: "Streaming Showdowns: VIU vs. iQIYI in Indonesia and the Philippines" description: Discover how viewers in Indonesia and the Philippines engage with VIU and iQIYI. AudienceIQ data from March 2025 reveals striking differences in genre preferences—Sci-Fi & Fantasy dominates in Indonesia while Comedy and Drama lead in the Philippines. Learn why regionalized strategies and strong content libraries are key to streaming success. image: https://ondemandiq.com/hubfs/Blog%20Post%202.svg --- In the competitive streaming landscape, understanding how viewers interact with your content is crucial for success. ... [Go Back Up](https://ondemandiq.com/odiqinsights/streaming-showdowns-viu-vs.-iqiyi-in-indonesia-and-the-philippines#top) [Skip to Content](https://ondemandiq.com/odiqinsights/streaming-showdowns-viu-vs.-iqiyi-in-indonesia-and-the-philippines#body) [![odiqlogo](https://ondemandiq.com/hubfs/For%20Mega%20Menu/odiqlogo3.svg "odiqlogo")](https://ondemandiq.com/homepage2) Toggle Menu - [About Us](https://ondemandiq.com/aboutus) - Suites of Solutions Toggle children for Suites of Solutions Main Menu (Press to Return) \> Suites of Solutions - [Our Products](https://ondemandiq.com/en/ondemandiq-products) - [Audience Development Suite](https://ondemandiq.com/ondemandiq-audience-development-suite) - [Marketing Product Suite](https://ondemandiq.com/marketing-product-suite) - Our Process Toggle children for Our Process Main Menu (Press to Return) \> Our Process - [What We Track](https://ondemandiq.com/what-we-track-in-the-digital-consumers) - [Connecting with Digital Users](https://ondemandiq.com/how-we-connect-with-digital-users) - [Eight Asian Markets We Serve](https://ondemandiq.com/ondemandiq-asian-market) - [Insights](https://ondemandiq.com/odiqinsights) - [Get Started](https://sa52c.share.hsforms.com/2Ky-uZOUfQheHffdIil3c5w) # Streaming Showdowns: VIU vs. iQIYI in Indonesia and the Philippines Aug 26, 2025, 4:41:01 PM [OnDemandIQ](https://ondemandiq.com/odiqinsights/author/ondemandiq) 4 min read ![](https://ondemandiq.com/hubfs/Blog%20Post%202.svg) [mailto:?subject=Streaming%20Showdowns%3A%20VIU%20vs.%20iQIYI%20in%20Indonesia%20and%20the%20Philippines&body=https%3A%2F%2Fondemandiq.com%2Fodiqinsights%2Fstreaming-showdowns-viu-vs.-iqiyi-in-indonesia-and-the-philippines](mailto:?subject=Streaming%20Showdowns%3A%20VIU%20vs.%20iQIYI%20in%20Indonesia%20and%20the%20Philippines&body=https%3A%2F%2Fondemandiq.com%2Fodiqinsights%2Fstreaming-showdowns-viu-vs.-iqiyi-in-indonesia-and-the-philippines) This week’s dive into Asia’s streaming markets delves into the dynamics of user engagement on two prominent regional platforms: **VIU** and **iQIYI** with a focus focusing on Indonesia and the Philippines . Understanding the nuanced content preferences in these markets is crucial for effective content strategy and platform optimization. Our insights, powered by **AudienceIQ** data, reveal distinct consumption patterns that underscore the importance of regionalization and genre-specific content curation.  Our latest data from March 2025, sourced through **AudienceIQ**, highlights significant differences in content consumption between Indonesians and Filipinos on both VIU and iQIYI. This emphasizes that a one-size-fits-all approach to content acquisition and promotion is unlikely to yield optimal results across diverse regional markets.  ![VIU SHARE OF MINUTES BY CONTENT TYPE](https://ondemandiq.com/hubfs/VIU%20SHARE%20OF%20MINUTES%20BY%20CONTENT%20TYPE.svg) ***Source: OnDemandIQ*** *AudienceIQ, Philippines & Indonesia, March 2025: Chart shows minutes consumed by content type based on real user behavior.* On VIU, **Sci-Fi & Fantasy** emerged as the dominant genre among **Indonesian viewers** in March, accounting for 56% of their consumption, driven by popular titles like *Twinkling Watermelon (2023)* and *My Perfect Stranger (2023)*. ![INDONESIA VIU TOP TITLES (1)](https://ondemandiq.com/hubfs/INDONESIA%20VIU%20TOP%20TITLES%20(1).svg) In contrast, **Filipinos** on VIU showed a strong preference for **Comedy**, with 50% of their viewing time dedicated to this genre, fueled by series such as *My Love From Another Star (2013)*, *Goblin (2016)*, and the VIU original *Undercover High School (2025)*. ![PHILIPPINES VIU TOP TITLES (1)](https://ondemandiq.com/hubfs/PHILIPPINES%20VIU%20TOP%20TITLES%20(1).svg)*Undercover High School (2025)* also contributed to Comedy consumption in Indonesia, highlighting the potential for cross-regional appeal, albeit with varying degrees of dominance. **iQIYI: Drama & Biography Takes Center Stage**  **![VIU SHARE OF MINUTES BY CONTENT TYPE (1)](https://ondemandiq.com/hubfs/VIU%20SHARE%20OF%20MINUTES%20BY%20CONTENT%20TYPE%20(1).svg)** ***Source: OnDemandIQ*** *AudienceIQ, Philippines & Indonesia, March 2025: Chart shows minutes consumed by content type based on real user behavior.* Moving to iQIYI, **Drama & Biography** proved to be the most preferred genre in both **Indonesia** (50%) and the **Philippines** (38%). **Indonesian** viewers, however, showed a greater inclination towards **Crime, Mystery & Thriller** (19%), with the Korean series *The K2 (2016)* being a significant driver. ![INDONESIA iQIYI TOP TITLES](https://ondemandiq.com/hubfs/INDONESIA%20iQIYI%20TOP%20TITLES.svg)Other titles driving consumption consumption in **Indonesia** included the iQIYI Original *Love Yourself (2020)*, the Thai drama *Between Us (2022)*, bolstered by two soldid South Korean comedies; *The Heirs (2013) and Flower Boy Next Door (2022)*. While Drama & Biography reigned supreme overall among Filipino iQIYI viewers, **Sci-Fi & Fantasy** remained popular in the **Philippines** (31%), boosted by the recent release *Love of the Divine Tree (2025)*. ![PHILIPPINES iQIYI TOP TITLES](https://ondemandiq.com/hubfs/PHILIPPINES%20iQIYI%20TOP%20TITLES.svg)iQIYI Original dramas filled 4 of the top 5 slots in the Philippines with the titles *Love Yourself (2020)* *The Lion's Secret (2020)*, *The Best Thing (2025)*, The Thai crime thriller *Petrichor (2024)* made a notable appearance ranking number 3 in March. **The Enduring Value of Library Content: "Old is Gold"** A crucial insight highlighted by the data for both VIU and iQIYI is the significant contribution of back-catalog content to overall viewership. This reinforces the notion that platforms should not solely focus on acquiring the latest releases but also curate and maintain a compelling library of high-quality content that continues to resonate with audiences over time. At OnDemandIQ, our AudienceIQ tool leverages passive data across all devices, including CTVs, to provide unparalleled insights into real user behavior. Imagine the impact of making data-driven decisions that align with your audience’s behavior. With AudienceIQ, you can stay ahead of the competition and build a platform that resonates with viewers. Ready to elevate your content strategy? Request a demo of AudienceIQ today and discover how our insights can transform your platform’s performance. ![](https://ondemandiq.com/hs-fs/hubfs/ondemandiq_logo.jpg?width=116&height=116&name=ondemandiq_logo.jpg) ## OnDemandIQ Your Lens into the Digital Consumer [mailto:info@ondemandiq.com](mailto:info@ondemandiq.com) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "OnDemandIQ", "url" : "https://ondemandiq.com/odiqinsights/author/ondemandiq" }, "dateModified" : "2025-10-17T17:30:10.201Z", "datePublished" : "2025-08-26T20:41:01.000Z", "headline" : "Streaming Showdowns: VIU vs. iQIYI in Indonesia and the Philippines", "image" : [ "https://ondemandiq.com/hubfs/Blog%20Post%202.svg" ], "mainEntityOfPage" : { "@id" : "https://ondemandiq.com/odiqinsights/streaming-showdowns-viu-vs.-iqiyi-in-indonesia-and-the-philippines", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://ondemandiq.com/hubfs/ODIQ%20LOGO.png" }, "name" : "On Demand IQ Pte Ltd" } } ```