Here's why we exist

OnDemandIQ made up of highly experienced professionals who each bring their own highly specialist, but complementary skills who bring a wealth of expertise built across the insights economy.

ODIQ Anthony Dpbson
Anthony Dobson
Chief-Executive-Officer | ONDEMANDIQ

Over 30 Years of Media Measurement Expertise Across Asia, Latin America, and the U.S. Co-Founder of AMPD (est. 2017), a pioneer in digital audience and content measurement. Co-Founder of Fusion Analytics, successfully acquired by BVA-BDRC.

AudienceIQ gets you verified viewing data straight from real user accounts—no guesswork, just the facts. (44)
Tatt Chen
Chief-Executive Officer | SHAREPARTY INSIGHT

Over 20 years of experience building consumer panels, advising political campaigns, and delivering insights worldwide. Founder of EK2A, successfully acquired by TNL MediaGene.

AudienceIQ gets you verified viewing data straight from real user accounts—no guesswork, just the facts. (45)
Chris Havemann
Chief-Executive-Officer | REALITYMINE

A veteran insights entrepreneur who pioneered passive measurement technology for the world’s leading research firms. Founder of ResearchNow, later acquired by Dynata.

AudienceIQ gets you verified viewing data straight from real user accounts—no guesswork, just the facts. (46)
Andreas Velter
Chief-Revenue-Officer | ONDEMANDIQ

With 25 years in media analytics and software development, co-founded TechEdge—an industry-leading platform later acquired by Kantar.

ODIQ | Alex Sunnerstam
Alex Sunnerstam
Client Partnerships
ODIQ website (26)
Jordan Nalpon
Consultant
Eddie Lin
Eddie Lin
Account Manager
Pow Kraisithsirin
Pow Kraisithsirin
Panel Manager
Operations Director
Yatish Karkera
Operations Director
Mason Lin
Mason Lin
Operations Lead
Emily Cheng
Emily Cheng
Panel Manager
ODIQ website (27)
Cecilia Fung
Finance Director
ODIQ website (29)
Wilson Chen
Data Scientist
Lumi Lee
Lumi Lee
Panel Manager
Lady Mae Poyos
Lady Mae Poyos
Marketing Lead

Our Purpose & Principles

To deliver actionable media and consumer insights through innovative analytics platforms—ensuring measurable impact, high accuracy, and global relevance for our clients.

To be the most trusted partner for data-driven decisions in media, advertising, and consumer intelligence across Asia and beyond.

Innovation

We continuously push the boundaries of data analytics, providing clients with the most cutting-edge tools and insights to stay ahead in a competitive industry.

Transparency

We uphold the highest standards of ethical responsibility, ensuring that every insight we deliver is accurate, transparent, and unbiased.

Privacy

We handle all information responsibly, ensuring it is collected, stored, and used in compliance with data protection laws and best practices. 

Resiliency

In an industry that never stops evolving, we stay flexible and responsive, adapting our strategies to meet the changing needs of our clients and the market.

Solutions made for you

Audience Measurement

AudienceIQ

A clear picture of your target audience.

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MobileIQ

A comprehensive view of screen activity.

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Advertising Effectiveness

AdIQ

Instant visibility into how your advertising.

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LiftIQ

Cut through the noise with precise test vs. control insights.

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Brand & CSAT Tracking

Streamer Sentiment Index

A clear picture of your target audience.

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Streamer Omnibus

Add your custom questions to ongoing streaming studies.

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Content & Talent Testing

PitchCheck

Early show concept testing.

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SqreenTest

Gather deep audience feedback.

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TalentIQ

Cast, endorse, and collaborate with confidence.

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TalentFit

Match personalities with projects.

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Custom Insights

CustomIQ

Flexible, survey-based solutions designed to meet the unique needs of your business. 

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Streamer Omnibus

Add your custom questions to ongoing streaming studies.

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ReactIQ

Capture what people think, feel, or intend — real time.

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Our Services

Content Testing & Creation
Evaluate and develop content that resonates with audiences and drives engagement.
Streaming Monetization
Optimize revenue through ads, subscriptions, partnerships, and hybrid models.
Content Acquisition & Licensing
Source and secure the right content through strategic partnerships and licensing deals.
Streaming Analytics & Competitive Intelligence
Deliver insights into viewer behaviour, market trends, and competitor strategies.
Custom Research Projects
Tailor research solutions to answer your unique business questions and innovation goals.
Marketing & Customer Acquisition
Design and execute strategies to grow and retain your streaming audience.
User Experience (UX) and User Interface (UI)
Improve platform usability and design to enhance viewer satisfaction and loyalty.