A group of seasoned media professionals, each with decades of experience in media, research, and analytics, noticed a growing gap: businesses were drowning in data but starved for insight. The idea was born — to create a smarter way to connect data, media, and strategy.

OnDemandIQ was officially formed. We set out to build a company that transforms how brands understand and connect with their audiences — one insight at a time.

Researchers, data scientists, media thinkers, and storytellers came together. Diverse minds, one mission: make media analytics smarter, faster, and more actionable.

Testing of our audience measurement technology completed, we launch our first “all device” capable streaming video measurement service in Taiwan – a first to capture Connected TVs (CTVs) in addition to mobile consumption.

We launched the inaugural wave of our first survey-based syndicated product – Streamer Sentiment Index (SSI), delivering OTT clients a comprehensive look at brand funnel  benchmarks and trends in content consumption.

Following the success in Taiwan, we rolled out panels Indonesia, Malaysia, Philippines, Singapore & Thailand.

Following industry consultation, OnDemandIQ entered a partnership with INTAGE Inc., Japan’s largest insights firm, to roll out in Japan and South Korea.

We launched the region’s first digital measurement solution focused on mobile devices (smartphones, tablets, and computers), providing detailed insights into app and website consumption and engagement in Southeast Asia.