OnDemandIQ Expands Streaming Audience Measurement into Japan, South Korea, and Vietnam

We’re excited to share that OnDemandIQ is expanding our streaming audience measurement service into three key Asian markets: Japan, South Korea, and Vietnam. This growth builds on our existing coverage across Taiwan and Southeast Asia (Indonesia, Malaysia, Philippines, Thailand, and Singapore).

Why This Expansion Matters

Streaming continues to surge across Asia, with viewers embracing content across platforms, devices, and markets. To help our clients navigate this dynamic landscape, we’ve extended our panel-based passive audience measurement service, capturing streaming consumption across all devices, including CTVs. All insights will be delivered through the AudienceIQ dashboard and raw data offerings, empowering platforms and content owners with the clarity they need to make smarter decisions.

Strategic Partnership to Strengthen Coverage

To support our expansion into Japan, South Korea, and Vietnam, we’ve partnered with a leading insights provider with decades of expertise across Asian markets. This collaboration complements our existing panel partner, ShareParty Insights, ensuring our clients receive robust and reliable data.

Together, these partnerships deliver:

• Actionable metrics and KPIs to optimize content pipelines

• Platform and title-level consumption data for deeper insights

• Tools to inform strategic planning, acquisition, and churn management

Unlocking Opportunities Across Asia

Our mission has always been to provide top-tier audience measurement services to help our clients stay ahead in the competitive streaming space. This expansion reinforces our commitment to supporting growth in Asia and beyond.

Register your interest today, and we’ll keep you updated with launch timings, rate cards, and sample insights as we get closer to rollout.

CLICK HERE TO REGISTER