Why It Matters
The Marketing Product Suite is built for brands, agencies, and media owners who want to make every campaign count. Whether you’re planning media, testing creative, or measuring brand lift, it gives you the data and insights to guide smarter decisions. Ideal for marketing teams that need to prove ROI, optimize performance, and turn insights into growth.HOW IT WORKS
Identify where to reach the right audience at scale
STEP 1: Audience Planning
Pinpoint where your target consumers are and how best to reach them with platform mix analysis and audience duplication insights. Optimize your media investment upfront using gold-standard passive panel data — ensuring your campaign starts on solid ground.
Pre-test and refine creative before launch
STEP 2: creative testing
Refine your creative before going live with AI-predicted attention and recall analytics backed by localized panel data. See how your audience will respond and fine-tune your campaign for maximum impact — before you spend a single cent on media.
Monitor in-flight campaign reach, frequency, GRPs on Youtube
STEP 3: delivery & performance
Monitor in-flight campaign reach, frequency, and GRPs on YouTube. Transform YouTube into a fully measurable and accountable media channel.
Quantify brand & sales lift outcomes
STEP 4: brand impact
Measure brand recall, consideration, and purchase intent to quantify the value your campaign delivers. Our panel-based attribution connects your marketing efforts directly to key KPIs — helping you demonstrate ROI and long-term impact.
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