Why It Matters
With the Audience Development Suite, you gain the tools to truly understand and grow your audience. Get a complete view of your subscribers, content performance, and brand standing — all in one place. Designed for streaming platforms and content owners like you, it helps you plan smarter, track progress continuously, and uncover insights that drive meaningful growth. From forecasting revenue to understanding audience behavior and brand perception, you’ll have everything you need to stay ahead in an ever-changing digital market.HOW IT WORKS
IDENTIFY BENCHMARKS & FORECASTS
STEP 1: Business Planning
Build a strong foundation for growth with clear performance benchmarks and forward-looking forecasts.
Access quarterly updates on historical and projected revenue and subscriber data, along with market-level churn estimates to help you anticipate challenges and refine retention strategies.
Examine reach, time spent & content metrics
STEP 2: AUDIENCE MEASUREMENT
Gain a deep understanding of who’s watching, what they love, and how they engage across platforms. Explore reach, time-spent, and content performance metrics by title and genre, supported by platform-specific insights and cross-consumption behavior analysis for a complete audience profile.
Identify Platform Marketing Funnel & CS
STEP 3: BRAND TRACKING
Monitor brand health and positioning through our syndicated tracker that spans global, regional, and local markets. Evaluate performance through audience-driven metrics including NPS, CSAT, and key brand funnel indicators to track awareness, consideration, and loyalty.
Deeper Proprietary Insight
STEP 4: CUSTOM INSIGHT
Customize each wave with your own proprietary questions to capture insights specific to your brand or market. A cost-efficient way to obtain tailored, actionable intelligence that aligns directly with your strategic goals.
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