The streaming industry in Asia is evolving at an unprecedented pace. With viewers consuming content across multiple devices—connected TVs, smartphones, tablets, and computers—understanding audience behavior has never been more important. To meet this growing need, OnDemandIQ is proud to announce a strategic partnership with INTAGE Inc., a leading marketing research and consumer insights firm founded in 1960. Together, we are expanding OnDemandIQ’s AudienceIQ audience measurement services into Japan and South Korea, two of the region’s most influential streaming markets.
Bridging Gaps in Streaming Measurement
OnDemandIQ has been helping media companies, OTT platforms, studios, and advertisers gain a clear understanding of viewer behavior across Taiwan and Southeast Asia (Indonesia, Malaysia, Philippines, Singapore, and Thailand). Our analytics cover both SVOD and AVOD services, across all devices, including CTVs, mobile phones, tablets, and computers.
While these markets have benefited from comprehensive audience measurement, Japan and South Korea have traditionally had more limited insights, often restricted to mobile devices. This leaves a significant portion of the streaming ecosystem untracked. By partnering with INTAGE, we are bridging that gap, providing a holistic, cross-device view of streaming audiences in these important markets.
INTAGE brings decades of experience in panel recruitment and maintenance, ensuring that the data collected is representative, reliable, and actionable. Meanwhile, OnDemandIQ contributes its expertise in data science, advanced analytics, and proprietary dashboard technology, providing both local and international clients with the tools to make smarter, data-driven decisions.
Introducing AudienceIQ: Insights That Drive Decisions
Our AudienceIQ dashboard is designed to transform complex viewing data into actionable insights. Clients can now:
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Access title-level consumption data to see which shows and movies are resonating with audiences
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Analyze respondent-level data (RPD) for a deeper understanding of viewer preferences and habits
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Make informed decisions on content acquisition, library monetization, and pipeline planning
With Japan and South Korea emerging as both content powerhouses and major streaming markets, this expansion allows media companies to identify new opportunities, optimize content strategies, and better serve audiences. Local production ecosystems will benefit as well, as insights into audience preferences and viewership patterns become more accessible than ever before.
A Partnership Built on Expertise and Innovation
The collaboration between OnDemandIQ and INTAGE is more than just a business expansion—it’s a meeting of expertise and innovation. INTAGE’s established panel infrastructure complements OnDemandIQ’s technological capabilities, creating a more comprehensive and reliable approach to audience measurement.
Panel recruitment will begin in Q3 2025, with a full-service launch scheduled for January 2026. Together, both companies are committed to delivering insights that are accurate, timely, and actionable, helping clients across the media and entertainment industry navigate a competitive and fast-changing streaming landscape.
Empowering Media Companies Across Asia
The partnership between OnDemandIQ and INTAGE reflects a shared commitment to supporting growth in the Asian streaming market. By expanding our coverage to Japan and South Korea, OnDemandIQ now provides near-complete visibility across Asia, helping clients:
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Understand their audiences better than ever before
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Optimize content strategies based on real data
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Maximize audience engagement and retention
This expansion represents a major step forward in OnDemandIQ’s mission to deliver advanced, actionable audience measurement solutions across the Asia-Pacific region. Media companies, advertisers, and content creators can now leverage these insights to make strategic decisions, reduce uncertainty, and stay ahead in a highly competitive market.
Looking Ahead
As OnDemandIQ and INTAGE roll out this service, the future of streaming audience measurement in Asia looks clearer than ever. By combining INTAGE’s trusted research expertise with OnDemandIQ’s technological innovation, clients will gain unparalleled insight into viewer behaviors across devices and platforms, enabling smarter, data-driven decisions.
Stay tuned for updates as we begin panel recruitment in Q3 2025 and prepare for our full launch in January 2026.
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