--- title: Understanding Digital Consumer Behaviour | Insights and Analytics | OnDemandIQ description: Understand Asia’s digital consumers with OnDemandIQ. We track audience behavior, streaming habits, and advertising performance to power data-driven growth. image: https://ondemandiq.com/hubfs/Black%20and%20Gray%20Modern%20Minimalist%20UI%20Desktop%20Wallpaper%20(24).svg --- [Go Back Up](https://ondemandiq.com/homepage2#top) [Skip to Content](https://ondemandiq.com/homepage2#body) [![odiqlogo](https://ondemandiq.com/hubfs/For%20Mega%20Menu/odiqlogo3.svg "odiqlogo")](https://ondemandiq.com/homepage2) Toggle Menu - [About Us](https://ondemandiq.com/aboutus) - Suites of Solutions Toggle children for Suites of Solutions Main Menu (Press to Return) > Suites of Solutions - [Our Products](https://ondemandiq.com/en/ondemandiq-products) - [Audience Development Suite](https://ondemandiq.com/ondemandiq-audience-development-suite) - [Marketing Product Suite](https://ondemandiq.com/marketing-product-suite) - Our Process Toggle children for Our Process Main Menu (Press to Return) > Our Process - [What We Track](https://ondemandiq.com/what-we-track-in-the-digital-consumers) - [Connecting with Digital Users](https://ondemandiq.com/how-we-connect-with-digital-users) - [Eight Asian Markets We Serve](https://ondemandiq.com/ondemandiq-asian-market) - [Insights](https://ondemandiq.com/odiqinsights) - [Get Started](https://sa52c.share.hsforms.com/2Ky-uZOUfQheHffdIil3c5w) ![Black and Gray Modern Minimalist UI Desktop Wallpaper (24)](https://ondemandiq.com/hubfs/Black%20and%20Gray%20Modern%20Minimalist%20UI%20Desktop%20Wallpaper%20(24).svg) # YOUR LENS ON THE DIGITAL CONSUMER Look through our lens to understand audience behaviour at every touchpoint. From streaming trends to campaign results, we provide the clarity to connect effectively and drive meaningful growth. [DISCOVER](https://ondemandiq.com/ondemandiq-asian-market) [CONNECT](https://sa52c.share.hsforms.com/2Ky-uZOUfQheHffdIil3c5w) [Next Section](https://ondemandiq.com/homepage2#main) + Active Panels + Countries % Premium Panels % Dashboard Reporting Beyond the Clicks ## Understanding Digital Consumers Mapping how digital content drives clicks, loyalty, and decisions. Here's what we track - Website Interaction - Audience & Consumer Insights - Advertising Impact - Streaming Behaviour - App Engagement - Mobile Use Website Interaction ![Orange Cute Website Analytics Report Statistical Graph (7)](https://ondemandiq.com/hubfs/Orange%20Cute%20Website%20Analytics%20Report%20Statistical%20Graph%20(7).svg) WEBSITE INTERACTION - See which pages attract the most traffic and how frequently visitors return. - Understand how users move through your site — entry points, drop-offs, and popular paths. - Measure clicks, time spent, scroll depth, and interactions with key elements. - Track sign-ups, downloads, purchases, or other desired actions to assess site effectiveness. - Identify the devices, browsers, and screen sizes most used to optimize design and functionality. Audience & Consumer Insights ![Black and Gray Modern Minimalist UI Desktop Wallpaper (20)](https://ondemandiq.com/hubfs/Black%20and%20Gray%20Modern%20Minimalist%20UI%20Desktop%20Wallpaper%20(20).svg) Audience & Consumer Insights - See who your viewers are — age, gender, location, income, and lifestyle. - Track what they watch, how often, and on which platforms to identify loyal audiences and peak engagement times. - Discover favorite genres, shows, and viewing patterns, as well as device usage, to guide content creation and recommendations. - Measure audience satisfaction and perception through reviews, comments, and social listening to gauge emotional connection. - Group viewers with similar habits and track changes over time to predict trends and identify at-risk segments. Advertising Impact ![Black and Gray Modern Minimalist UI Desktop Wallpaper (11)](https://ondemandiq.com/hubfs/Black%20and%20Gray%20Modern%20Minimalist%20UI%20Desktop%20Wallpaper%20(11).svg) Advertising Impact - Know how many people saw your ads, how often, and on which platforms. - Track clicks, views, and interactions to see what captures attention. - Identify which campaigns drive sign-ups, sales, or key actions. - Measure how your ads boost awareness, favorability, and recall. - Evaluate spend through CPI, CPE, CPA, and overall return. Streaming Behaviour Streaming Behaviour - See which streaming platforms capture the most attention. - Understand when and how often people watch — from short sessions to weekend binges. - Discover what types of shows and genres keep audiences tuned in. - Find out how people stream — on mobile, smart TV, or desktop. - Measure completion, rewatch, and drop-off rates to track engagement. - Use these patterns to guide programming, marketing, and retention strategies. ![Purple and Blue Modern Clean Minimalist IT Dashboard Monitoring Chart Graph (3)](https://ondemandiq.com/hubfs/Purple%20and%20Blue%20Modern%20Clean%20Minimalist%20IT%20Dashboard%20Monitoring%20Chart%20Graph%20(3).svg) App Engagement App Engagement - Monitor daily, weekly, and monthly active users to gauge overall engagement levels. - See how often users open the app and how long they stay per session. - Identify which app features or sections drive the most interaction. - Measure how many users return over time and where drop-offs occur. - Track clicks, video plays, form submissions, or purchases within the app. ![Purple And White Modern Mobile App Promotion Instagram Post (5)](https://ondemandiq.com/hubfs/Purple%20And%20White%20Modern%20Mobile%20App%20Promotion%20Instagram%20Post%20(5).svg) Mobile Use ![Purple And White Modern Mobile App Promotion Instagram Post (10)](https://ondemandiq.com/hubfs/Purple%20And%20White%20Modern%20Mobile%20App%20Promotion%20Instagram%20Post%20(10).svg) Mobile Use - See how many users access your platform or app via mobile daily, weekly, and monthly. - Measure how often users open the app or website and how long they stay per session. - Identify which features, pages, or content users engage with most on mobile. - Track usage across smartphones, tablets, and operating systems (iOS, Android) to tailor performance. - Analyze taps, swipes, scroll depth, and interactions to understand user behavior. Through the Lens ## SUITE OF SOLUTIONS ### AUDIENCE DEVELOPMENT SUITE Experience next-level audience intelligence—turn data into foresight, and insights into impactful decisions that drive lasting growth. ![For ODIQ Suite of Products (1)-1](https://ondemandiq.com/hubfs/For%20ODIQ%20Suite%20of%20Products%20(1)-1.svg)   ### MARKETING PRODUCT SUITE Think ahead, test early, track continuously, and measure real brand outcomes. 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